{"id":4049,"date":"2023-10-27T15:29:59","date_gmt":"2023-10-27T20:29:59","guid":{"rendered":"https:\/\/schallertech.com\/portfolio-items\/universidad-del-atlantico-theater-a-legacy-of-technological-and-cultural-innovation\/"},"modified":"2024-08-20T09:17:10","modified_gmt":"2024-08-20T14:17:10","slug":"universidad-del-atlantico-theater-a-legacy-of-technological-and-cultural-innovation","status":"publish","type":"avada_portfolio","link":"https:\/\/schallertech.com\/en\/portfolio-items\/universidad-del-atlantico-theater-a-legacy-of-technological-and-cultural-innovation\/","title":{"rendered":"Universidad del Atlantico Theater: A Legacy of Technological and Cultural Innovation"},"content":{"rendered":"<h2>A Renovated Stage: Where Technology Meets Art<\/h2>\n<div class=\"fusion-video fusion-youtube fusion-aligncenter\" style=\"--awb-max-width:720px;--awb-max-height:405px;--awb-width:100%;\" data-autoplay=\"1\" itemscope itemtype=\"http:\/\/schema.org\/VideoObject\"><meta itemprop=\"duration\" content=\"PT1M1S\" \/><meta itemprop=\"name\" content=\"Proyecto Schallertech - Universidad del Atla\u0301ntico\" \/><meta itemprop=\"uploadDate\" content=\"2019-05-15\" \/><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/i3.ytimg.com\/vi\/6aIPoYFj1qw\/hqdefault.jpg\" \/><meta itemprop=\"embedUrl\" content=\"https:\/\/www.youtube.com\/embed\/6aIPoYFj1qw\" \/><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.25%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/6aIPoYFj1qw?wmode=transparent&autoplay=0&amp;rel=0&amp;mute=1\" width=\"720\" height=\"405\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div>\n<p>Atlantic University&#8217;s northern campus sees an emblematic renovation that stands as the intersection between educational tradition and technological avant-garde. The Atlantic University Theater project, led by DesignLab, has evolved to become a modern epicenter of culture, education, and technology. With a capacity to host over one thousand spectators, this venue has been meticulously redesigned to offer an unparalleled acoustic and visual experience.<\/p>\n<p>In every corner of the theater, technological innovation becomes evident. From a sound system calibrated to deliver impeccable auditory quality in every seat, to architectural and artistic lighting that highlights every detail of the stage and creates an immersive atmosphere. State-of-the-art video processing and projection, along with theatrical rigging, integrate to provide a sublime scenic experience for both artists and the public.<\/p>\n<p>At the heart of the project lies the fusion of functionality and aesthetics, achieved through rigorous technical consulting and the implementation of automation solutions that allow efficient and straightforward management of the various technological components. Each element, from acoustics to automation, has been designed to facilitate a variety of cultural and academic acts, establishing a new paradigm for how technology can be an ally in promoting culture and education. This renovated stage not only elevates the University&#8217;s cultural status but also positions itself as a benchmark for technological innovation in the educational and cultural sector.<\/p>\n<h2>Technical Challenges and Innovative Design: Reviving a Dormant Space<\/h2>\n<div class=\"fusion-image-before-after-wrapper fusion-image-before-after-horizontal type-before-after hover-type-together fusion-image-before-after-wrapper-1\" style=\"--awb-font-size:14px;--awb-bordersize:0px;--awb-accent-color-bg:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 85%));--awb-transition-time:0.5s;\"><div class=\"fusion-image-before-after-element fusion-image-before-after fusion-image-before-after-container fusion-image-before-after-1\" data-offset=\"0.5\" data-orientation=\"horizontal\" data-move-with-handle-only=\"true\" data-click-to-move=\"true\"><img decoding=\"async\" alt=\"Before\" class=\"fusion-image-before-after-before\" src=\"https:\/\/schallertech.com\/wp-content\/uploads\/2023\/10\/UniAtlantico-Antes.jpg\" width=\"1920\" height=\"1280\" title=\"\"><img decoding=\"async\" alt=\"After\" class=\"fusion-image-before-after-after\" src=\"https:\/\/schallertech.com\/wp-content\/uploads\/2023\/10\/UniAtlantico-Despues.jpg\" width=\"1920\" height=\"1280\" title=\"\"><div class=\"fusion-image-before-after-overlay before-after-overlay-image-up-down\"><div class=\"fusion-image-before-after-before-label\" data-content=\"Before\"><\/div><div class=\"fusion-image-before-after-after-label\" data-content=\"After\"><\/div><\/div><div class=\"fusion-image-before-after-handle fusion-image-before-after-handle-default\"><span class=\"fusion-image-before-after-left-arrow\"><\/span><span class=\"fusion-image-before-after-right-arrow\"><\/span><\/div><\/div><\/div>\n<p>The odyssey to transform the Atlantic University Theater began with a monumental challenge: resuscitating a space that had remained forgotten for five long years. Although structurally erected, the theater lacked essential finishes and the necessary technology to become the cultural and educational epicenter that Atlantic University longed for. When the Governor&#8217;s Office of the Atlantic decided to rescue this project and entrusted DesignLab with carrying out the monumental task, we faced a series of challenges that demanded not only technical skills, but also innovative vision.<\/p>\n<h2>Structural Reinforcement: Supporting Light and Sound<\/h2>\n<p>One of the first obstacles presented was the need for structural reinforcement to support the weight of stage lighting fixtures and the sound system. The initial design did not account for the additional load these technological installations implied, so reinforcing the existing structure to guarantee safety and functionality of the theater was imperative.<\/p>\n<h2>Multilevel Acoustics: Consistent Sound in Every Corner<\/h2>\n<p>The peculiar structure of the theater, with its raked seating and four differentiated tiers, presented a unique acoustic challenge. The goal was clear: provide consistent sound quality at every point in the auditorium, regardless of height or inclination. This demanded meticulous acoustic planning and precise selection of sound technology.<\/p>\n<h2>Stage Interconnection: Black Box Theaters and Cultural Center<\/h2>\n<p>The project&#8217;s vision encompassed more than just the main theater. An additional challenge was interconnecting this space with the black box theaters located under the seating tiers and with the cultural center adjacent to the theater. This interconnection would allow operational versatility and rich cultural interaction between the different spaces.<\/p>\n<h2>Budgetary and Time Constraints: Resource Optimization<\/h2>\n<p>With time and budget restrictions, every decision and solution implemented had to be cost-efficient without compromising quality. Resource optimization became a mantra, guiding project execution towards achieving a renovated theater technologically advanced within the established margins.<\/p>\n<p>Each of these challenges was an opportunity to demonstrate how creative engineering and user experience centered design can overcome obstacles and transform an abandoned space into a emblem of culture and technology.<\/p>\n<h2>A\/V Integration and Resonant Design: Weaving Technology into the Theatrical Fabric<\/h2>\n<p>The metamorphosis of the Atlantic University Theater is a symphony of advanced technology and meticulous design. Every technological system implemented not only responded to the functional needs of the space, but also added an aesthetic and operational dimension, elevating the experience in this venue to a level of technical and visual excellence. From the enveloping sound to the beautifying light, through the framing rigging and simplifying automation, A\/V integration and resonant design are the threads that weave the scenic fabric of this masterful project.<\/p>\n<h3>Impeccable Sound: The Renkus-Heinz Magic<\/h3>\n<p>Acoustics are the soul of any theatrical venue, and in the Atlantic University Theater, the Steerable Array technology that characterizes Renkus-Heinz&#8217;s Varia series was the magic wand that allowed us to direct sound with pinpoint precision. This technology enabled homogeneous sound distribution, ensuring that every note reached every corner of the auditorium with crystalline clarity, regardless of distance or location.<\/p>\n<p>Renkus-Heinz not only provided the equipment, but also a path towards acoustic excellence. Their technology made it possible to overcome the challenges presented by the theater&#8217;s structure, delivering sound quality that feels close and personal, regardless of the size and shape of the space. Sound in the Atlantic University Theater now flows free and clear, creating an intimate connection between performers and the audience.<\/p>\n<h3>Architectural Lighting: Targetti&#8217;s Luminous Efficiency<\/h3>\n<p>The architectural lighting of the theater, designed with Targetti technology, not only fulfilled the function of illuminating, but also created an atmosphere that invites reflection and appreciation. Choosing Targetti allowed efficient and pleasant lighting that complements the theater&#8217;s architecture without glaring spectators. <\/p>\n<p>The strategic implementation of Targetti solutions translated into lighting that enhances the architectural beauty of the theater, while ensuring energy efficiency. Each luminaire was placed with a purpose, lighting the venue in a way that created an immersive atmosphere without diverting attention from what really matters: the action on stage.<\/p>\n<h3>Artistic Lighting: Chauvet&#8217;s Scenic Color Palette<\/h3>\n<p>Artistic lighting is the brush with which emotions are painted on stage, and Chauvet provided the color palette. With follow spots, LED pars and moving heads, Chauvet enabled dynamic lighting that adapts to the rhythm of each performance, creating a visual spectacle that complements and enhances the artistic presentation.<\/p>\n<p>Chauvet solutions not only enriched the theater&#8217;s aesthetics, but also provided a powerful tool for performers, allowing them to explore new dimensions of expression through light. Now, the theater has the capacity to immerse the audience in a visual journey, where light and color play a leading role alongside sound and action.<\/p>\n<h3>Theatrical Rigging: Rosebrand&#8217;s Elegant Touch<\/h3>\n<p>Theatrical rigging is more than just a functional element; it is an essential part of theatrical aesthetics and experience. With Rosebrand, we achieved the incorporation of high quality, elegant rigging similar to that used on prestigious Broadway stages. Rosebrand&#8217;s curtains and backdrops not only provide a clean visual aesthetic, but also meet safety regulations thanks to their fire-retardant properties.<\/p>\n<p>Rosebrand has been synonymous with excellence in theatrical rigging, and their inclusion in this project not only elevated the theater&#8217;s aesthetics, but also provided assurance of safety and durability. Every time the curtains are drawn, a world of scenic possibilities is revealed, where tradition and modernity meet in visual and tactile dialogue.<\/p>\n<h3>Video Processing: The Versatility of Crestron and BlackMagic<\/h3>\n<p>In an increasingly visual world, video management and processing become pillars for any modern theatrical venue. Crestron and BlackMagic were the brands selected to tackle this challenge, providing a solution that allows long-distance video transport, handling multiple sources, and offering a live production system with efficient streaming capability.<\/p>\n<p>The collaboration between Crestron and BlackMagic unlocked a level of versatility in video management that expanded the theater&#8217;s capabilities. Now, the Atlantic University Theater has the ability to handle live productions, broadcast events, and deliver a high-quality visual experience for both performers and the audience, marking a new era in visual content production and management.<\/p>\n<h3>Smart Automation: Centralization with Crestron<\/h3>\n<p>Automation is the silent brain coordinating the symphony of technologies in the theater. With Crestron at the helm, we were able to implement an automation system that uses the DALI protocol to centralize lighting and control audio signal routing between different spaces. This automation streamlined the management and operation of the theater&#8217;s technological systems, allowing for a user-friendly, straightforward control interface.<\/p>\n<p>Interconnection between the theater, black box theaters and adjacent cultural center was simplified thanks to Crestron&#8217;s solution. Now, with just a few taps on the graphical interface, it is possible to manage lighting, sound, and other systems, facilitating the transition between different scenarios and events, optimizing the experience for operators and the public.<\/p>\n<h3>Fine-tuned Acoustics: Absorptive Design<\/h3>\n<p>The acoustics of the space are a key piece in the quality of the auditory experience. We employed a combination of materials like black theater and wood on walls and ceiling, according to acoustic treatment simulations to combat reverberation problems caused by the stage&#8217;s original structure. This design not only improved sound quality, but also added visual and tactile texture to the space.<\/p>\n<p>The theater&#8217;s fine-tuned acoustics now provide a pleasant sonic atmosphere, where each note resonates clearly and each word is heard crisply. This attention to acoustic detail reflects DesignLab&#8217;s dedication to create a space that not only looks good, but also sounds exceptional.<\/p>\n<h3>Precise Microphony: Wireless Connection with Shure<\/h3>\n<p>At the heart of the sonic experience is the microphony, and Shure was the brand chosen to ensure clear, precise sound transmission at every event. Shure&#8217;s wireless technology enabled seamless interconnection between different spaces, guaranteeing interference-free sound transmission.<\/p>\n<p>The choice of Shure reflects a commitment to quality and reliability. Now, performers and speakers enjoy robust, clear sound transmission, allowing effective communication with the audience regardless of event size or space configuration.<\/p>\n<h2>Transformative Resonance: Achieved Impact and Results<\/h2>\n<p>The Atlantic University Theater project has been not just an architectural and technological renovation, but a cultural and educational resurrection. The impact is reflected in how this space has become an epicenter for artistic expression, education, and community interaction. Every technological component and design implemented has contributed to creating an environment that fosters creativity, learning, and cultural exchange.<\/p>\n<p>The reaction from the public and artists has been overwhelmingly positive. The sound quality, precise lighting, functionality of the spaces, and ability to adapt to different types of events have made the theater a privileged place for carrying out a variety of activities. From concerts, plays, academic conferences to major ceremonies, the theater can now accommodate a wide range of events, providing an enriching experience for both performers and the audience.<\/p>\n<p>The state-of-the-art infrastructure and technological solutions have positioned the Atlantic University Theater as one of the top three university theaters in Colombia. This is not only a significant achievement for the university, but also contributes to the cultural and educational growth of the region. The investment in proper technology and design has elevated the theater&#8217;s status, establishing it as a benchmark for technological integration in cultural and educational spaces.<\/p>\n<p>Additionally, the flexibility and functionality of the theater have opened new opportunities for inter-institutional collaboration and hosting large-scale events. For example, the agreement with Telecaribe to make the theater a stage for live broadcasts increases the visibility of the activities held at the theater and promotes interaction between the academic community and the general public.<\/p>\n<p>The theater&#8217;s transformation has not only been a success in terms of user satisfaction and industry recognition, but has also had significant economic returns. Revenue generated from facility rentals and ticket sales for events has created a new funding source for the university, which in turn translates into more resources for education and culture. <\/p>\n<p>The Atlantic University Theater now resonates with the vibration of technical excellence and artistic passion, and continues to inspire and educate future generations. This transformative resonance testifies to the power of proper integration of technology and design in creating spaces that transcend the ordinary and touch the extraordinary.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Universidad del Atl\u00e1ntico Theater, with cutting-edge technology and design, has transformed into an epicenter of artistic and educational expression, elevating regional culture.<\/p>\n","protected":false},"author":2,"featured_media":4028,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[342,344],"portfolio_skills":[339,330,334,337,335,341,333],"portfolio_tags":[387,388,350,351,386,389,379],"class_list":["post-4049","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-auditoriums-and-theaters","portfolio_category-education","portfolio_skills-acoustics","portfolio_skills-architectural-lighting","portfolio_skills-control","portfolio_skills-professional-audio","portfolio_skills-shades","portfolio_skills-stage-lighting","portfolio_skills-video-en","portfolio_tags-black-magic-en","portfolio_tags-chauvet-en","portfolio_tags-crestron-en","portfolio_tags-renkus-heinz-en","portfolio_tags-rosebrand-en","portfolio_tags-shure-en","portfolio_tags-targetti-en"],"_links":{"self":[{"href":"https:\/\/schallertech.com\/en\/wp-json\/wp\/v2\/avada_portfolio\/4049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/schallertech.com\/en\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/schallertech.com\/en\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/schallertech.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/schallertech.com\/en\/wp-json\/wp\/v2\/comments?post=4049"}],"version-history":[{"count":0,"href":"https:\/\/schallertech.com\/en\/wp-json\/wp\/v2\/avada_portfolio\/4049\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/schallertech.com\/en\/wp-json\/wp\/v2\/media\/4028"}],"wp:attachment":[{"href":"https:\/\/schallertech.com\/en\/wp-json\/wp\/v2\/media?parent=4049"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/schallertech.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=4049"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/schallertech.com\/en\/wp-json\/wp\/v2\/portfolio_skills?post=4049"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/schallertech.com\/en\/wp-json\/wp\/v2\/portfolio_tags?post=4049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}