How Schallertech Transformed the Atlantic Museum into an Interactive Adventure

There are museums where you wish you had more time to get to know and explore them; others, you walk through in 30 minutes or leave without visiting each space because they don’t captivate you, they don’t connect with the visitor. This feeling could be sensed in the visitors of the Atlantic Museum when they encountered large walls covered in long paragraphs.

The project was structured by Schallertech along with the Department’s Secretary of Culture and Heritage, the Governor of Atlántico, and the participation of museographers experts in the culture and history of the department. During the needs analysis stage of the project, we heard phrases like: “We want to make the museum more attractive… we think technology can help us, but we don’t know what to do… kids and teenagers get bored quickly and do not internalize the information… the technology we currently have mostly fails or has stopped working, how do we make sure it doesn’t happen again?”

The first thing we considered when developing the museum’s technological adaptations was the target audience: school-age children and teenagers. It had to be impactful and educational at the same time. The tour of the different stations was designed in such a way as to be more attractive and pleasant, the aim was to invite people to touch and explore. We achieved all of this through various interactive technologies.

Interactive Display at the Atlantic Museum.

A museographic adaptation was carried out that includes updated infographics; emphasis was placed on curious facts about our history, the long texts were reduced and the information was transferred to animations that visitors access by touching animations on the walls. Life was given to artifacts displayed in showcases; now visitors touch the silhouette on a tablet, a backlight locates it in the showcase and information that was not clearly displayed before is shown. These types of interactions encourage visitors to explore all objects and years of history on the timelines.

To familiarize visitors with the department’s tourist attractions, tours were implemented with 360º photographs of the main tourist attractions, even with 360º aerial photographs. The inhabitants of the region were also highlighted in a special room, from the fisherman and children who spend the afternoon playing in a lagoon, to the renowned ‘Monsa’ sausage maker. The ambient sound was updated, and finally, a photobooth allows visitors to take a memory of their visit and share it on social networks, among other changes.

Governor Eduardo Verano, Secretary of Culture and Heritage María Teresa Fernández, and the director of the Museum of Modern Art, María Eugenia Castro, opened this space, which is freely available to lovers of culture, art, and the community at large.